Agyness Deyn is Jean-Paul Gaultier's Ma Dame

Model du jour Agyness Deyn has been selected by Jean Paul Gaultier to be the face of his new fragrance Ma Dame.

The platinum blonde catwalk queen, real name Laura Hollins, was recently dropped from Burberry - apparently for being 'over-publicised' - but that didn't put Gaultier off. Agyness features alongside the feted French designer in the raunchy black and white ad campaign for Ma Dame, in which she chops up her hair and her clothes with a pair of scissors.

Apparently Agyness' androgynous rebel look was perfect for the quirky, distinctive Ma Dame fragrance. 

Ma Dame by JPG will launch in Harrods in August and elsewhere in September.