Rihanna to front Gucci/UNICEF collection

Rihanna lors de la soirée Gucci © DR

Rihanna is to be the spokesmodel for Gucci's limited edition Tattoo Heart Christmas collection for UNICEF. 

Under the direction of Frida Giannini, the Italian fashion house has brought out a charity Christmas collection every year since 2005. 25% of sales go to UNICEF.

Rihanna will front ads photgraphed by Inez van Lamsweerde and Vinoodh Matadin to plug the Tattoo Heart collection. "It's an honour to work with Gucci," the singer said.